These days, the tourism business in Lynchburg is almost as big as the whiskey business. (It's not bourbon and they get mighty upset if you call it that!) Back in 1866, he bought a small distillery and began producing Tennessee Sour Mash Whiskey. Mister Jack, as they call him here, put Lynchburg on the map. It seems that wherever you go in this town, the name Jack Daniel appears.Īnd no wonder.
#Jack daniels distillery Patch#
The nearby Pepper Patch Shop sells Tennessee Tipsy Cake, made with butter, eggs, flour, pecans and liberally laced with Jack Daniel's Whiskey. Cans of Watkins liniment, jars of sassafras stick candy and packages of smoked buffalo and beef sausage fill the shelves. Horse collars, buggy whips, cast iron pots and Tennessee country hams hang from the walls.
Judging by the merchandise, time stopped here about 1920. All the props are here - the whiskey jugs and glasses, even the riverboat playing cards. We climb the creaky stairs and walk straight into one of those black and white Jack Daniel's ads. The checkerboard was there all right (complete with bottle caps for checkers) but, according to a girl sitting on the counter, the proprietor was "gone fishin'." (It was good weather, after all.) "If you need help with anything," the whittler told us, "you'll find the proprietor playing checkers, near the front of the store."īut not today. The Lynchburg Hardware store is a favorite gathering place. (Even though the distillery makes whiskey in Lynchburg, you can't taste or buy alcohol here, because Moore is legally a dry county.) Nowadays, you'll have to settle for a cold lemonade or ice tea.
Jack Daniel's Whiskey used to be sold for 10 cents a glass in the White Rabbit Saloon, with a cold ham lunch thrown in for free. Nobody in town is so busy that he can't stop his work to swap yarns or discuss the affairs of the day with neighbors and visitors out on the sidewalk. He said he didn't do it, but he had nothin' better to do all winter, so he jes' let the jail feed him for a while." "We used to have a guy in there - accused of rustlin' a pig. "Don't know now," says one of them as he puts down his whittling.
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